Mission

The mission of the Piaggio Group is to generate value for its shareholders, clients and employees by acting as a global player that creates superior quality products, services and solutions for urban and extraurban mobility that respond to evolving needs and lifestyles.

To stand out as a player that contributes to the social and economic growth of the communities in which it operates, considering, in its activities, the need to protect the environment and the collective wellbeing of the community.

To be an Italian global player in the light mobility segment, standing out for its superior design, creativity and tradition. To become a leading European Company with a world class reputation, championing a business model based on the values of quality and tradition, and on the ongoing creation of value. 

LIFE IN MOTION

Since the Second World War, Piaggio has pioneered the mobility revolution, improving the quality of life of Italians and other Europeans.

Today, the Piaggio Group manufactures two-, three- and four-wheelers that can meet a demand for mobility and the most diverse requirements of western markets and major Asian countries.

Piaggio has anticipated the new tends of the global economy and its ability to guarantee technological performance, lower consumption and to protect the environment has been fundamental in its business success.

Thanks to its ability to combine expertise with future trends, Piaggio is a global player, Europe’s leading manufacturer of motorcycles and scooters and an international protagonist in the commercial vehicles sector.

A total of 19.000 sales outlets worldwide

POWERED BY LEGENDS

Piaggio values the great brands of a motorcycling tradition in Italy and Europe that has set an example the world over.

Exclusive symbols of style and technology, that interpret the most innovative needs and aspirations of communities that share a passion for a brand that stands for a way of life.

Unrivalled champion of the past and present, in the world of racing, with over 90 world titles to its name.

POWER OF LIGHTNESS

Two- and three-wheelers are the symbol of a core business that has always combined style, technology and performance with the most innovative trends in accessible, sustainable mobility.

A philosophy inspired by a concept of light mobility for people and goods, designed to fit in with society and the environment, to meet today’s traffic requirements.

An exclusive vision that has come true, through a large industrial organisation with production sites in Italy, Spain, India and Vietnam, a production capacity of 600,000 vehicles a year, 5 research centres and a range of products covering all target segments.

These values are second nature to the Piaggio Group and look towards the future, with investments in new world-class engines and innovative products for hybrid and electric scooters and electric commercial vehicles.

more than 550.000 vehicles produced each year