Operating outlook

Based on its Strategic Plan presented in September 2010, the Piaggio Group will continue its strategy for industrial and business development in the Asian area and consolidation on Western markets, in 2011.

On a business level, the Group will strengthen its presence in all sectors and markets where it operates. In India, it will consolidate its leadership position on the three-wheeler light commercial vehicles market and increase sales of four-wheelers. In Pacific Asia, it will increase its share of the scooter market in Vietnam, while developing activities in the rest of the area and particularly in Indonesia, Thailand and Malaysia. In Europe and America, it will consolidate its leadership position in the scooter segment, strengthen its competitive edge on the motorcycle market and increase sales of light commercial vehicles.

On a production level, a new plant is scheduled to start up in India for the manufacture of engines. The production capacity of the site in Vietnam will be expanded, and an additional site in India for the manufacture of twowheelers for the local market will be built. The Group will pay particular attention to industrial productivity, and to European operations, by optimising production systems.

Considerable resources will be earmarked for research and development, to continually renew product ranges on western markets and in emerging countries, with particular focus on the development of engines with a low consumption and low or zero environmental impact.